In the context of an acquisition, when the acquiring firm buys the target firm despite the opposition of the target's board and top management, the result is called a _____.
A. creeping acquisition
B. hostile takeover
C. bootstrap acquisition
D. lobster trap
Answer: B
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Which of the following provides a comparison of a company's performance with that of other competitors within the market?
A) a marketing audit B) a global marketing audit C) a measure of market share D) a company's hierarchical flatness
Which of the following elements is not recognized on the balance sheet?
A) ?Equity B) ?Expense C) ?Liability D) ?Asset
Historical costs include all of the following except:
a. acquisition costs for assets b. net realizable values for assets. c. adjusted acquisition costs for assets. d. initial present value for assets and liabilities
When writing a communication to deny a customer claim, what can be done to help maintain a future relationship?
A) Providing a prompt response B) Explaining how to prevent similar issues in the future C) Use the word "you" frequently so the customer feels valued D) Lead the message with a clear statement of the bad news E) Helping the customer feel that the resolution was fair