An audience's observable or readily available characteristics such as sex, age, and ethnicity are called:

A. values.
B. attitudes.
C. demographics.
D. beliefs.


C

Communication & Mass Media

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This founding father of modern public relations based his activities on what he called “the engineering of

consent based on Thomas Jefferson’s principles that in a democracy everything depends on the consent of the people”: a) Ivy Lee; b) Edward Bernays; c) Samuel Insull; d) Joseph Pulitzer; e) P.T. Barnum

Communication & Mass Media

People's eyes are a foolproof way to detect deception

Indicate whether this statement is true or false.

Communication & Mass Media

The information seeking tactic known as third-party questioning involves the use of jokes and self-disclosure to ease information from a source without being obvious

Indicate whether this statement is true or false.

Communication & Mass Media

___ develops when listeners and speakers behave disrespectfully and inhibit the free expression of ideas.

A. Ethnocentrism B. A defensive communication climate C. A bias D. A monologue

Communication & Mass Media