Avis positioned itself against market-leading Hertz by claiming, "We're number two, so we try harder." This is an example of ________
A) reminder advertising
B) comparative advertising
C) demonstration advertising
D) a slice of life appeal
E) a lifestyle appeal
B
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A social media release includes ________ that's suitable for use in blog posts, tweets, and other social media formats
A) share-ready content B) newsroom chatter C) virtual verbiage D) unfiltered data E) general purpose news
According to the Boston Consulting Group (BCG) matrix, when both market growth and relative market share of a product is high, it is known as a:
A) cash cow. B) dog. C) star. D) problem child.
____ skills are particularly important in the customer service and support industry because customer service is often ranked as one of the most stressful occupations.
A. Business B. Soft C. Technical D. Self-management
Which item below is not used to determine interest on a consumer loan?
A) Simple interest B) Discount method C) Accelerated basis D) Add-on method