Which of the following statements is TRUE if the variable cost per unit increases while the sales price per unit and total fixed costs remain constant?
A) The breakeven point decreases.
B) The contribution margin increases.
C) The breakeven point remains the same.
D) The breakeven point increases.
D) The breakeven point increases.
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When might a marketer be most likely to use a comparative ad?
What will be an ideal response?
An impairment loss on all assets except intangibles that do not require amortization arises when
a. the book value of the assets exceed the undiscounted cash flows. b. the book value of the assets exceed the market value. c. the market value of the assets exceed the undiscounted cash flows. d. the book value of the assets exceed the discounted cash flows. e. the book value of the assets exceed the liquidation value.
Roger buys lumber and supplies, and builds a very expensive desk. Roger has acquired title to
this desk by: A) Accession. B) Production. C) Confusion. D) Gift. E) Purchase.
Only those who have a degree in business or marketing are eligible to apply for the position of content marketer at Amberfite, a public relations firm. In the context of human resource (HR) planning, which of the following concepts does this scenario best illustrate?
A. Job description B. Job specifications C. Employee separation D. Employee selection