A market researcher wants to find the cause-and-effect relationship between using organic ingredients in food and the subsequent consumption by customers. He invites ten respondents to his research firm and asks them to taste two identical dishes. The dishes were prepared in a similar manner, but one has natural herbs for flavoring, and the other has artificial flavors. This is an example of ________.
A) descriptive research
B) ethnographic research
C) experimental research
D) online research
E) exploratory research
C
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A marketer is interested in segmenting a business market on ________ if the marketer intends to eventually segment the market based on loyalty and attitudes toward risk
A) situational factors B) purchasing approaches C) personal characteristics D) operating variables E) demographic variables
The following data relate to direct labor costs for the current period: Standard costs 6,000 hours at $12.00 Actual costs 7,500 hours at $11.60 What is the direct labor rate variance?
A) $15,000 unfavorable B) $3,000 favorable C) $17,400 unfavorable D) $2,400 favorable
MRP output reports are available to ______.
A. production planners B. customer service representatives C. production managers D. all of these
________ is(are) the major source of revenue.
A. Borrowing from banks B. Sales C. Dividends D. Outside investors' contributions