What component of a news release is considered the most striking feature of the story?
a. Headline
b. Dateline
c. Release
d. Contact
A
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To raise funds for patient treatment, the Center for Autism and Other Related Disordersdecidesto host a charity event and approaches Weekly Times, a local magazine. How should the editor of the magazine be approached for this fundraising campaign?
a. With a request in the form of a tightly written one-page letter about the cause b. With an informational DVD to inform the editor about the cause c. With an email including a media kit or other background information about the cause d. With an effective presentation by the public relations person describing the cause
One of the greatest relational consequences of the smartphone encompasses its use in coordinating physical encounters with others. In fact, smartphones enable people to synchronize their activities to the point of ______.
What will be an ideal response?
Valuation is the value a culture places on someone's time
Indicate whether this statement is true or false.
Identify the negative listening attitude that does not follow the Golden Listening Rule
a) Interested b) Responsible c) Group-centered d) Superior e) Open-minded