Technology is a constant presence in our everyday lives.  How will you make sure you use technology in an audience-centered way?

What will be an ideal response?


Students should discuss how they would use technology to help deliver their message.  They should consider the six questions on pg. 68.

Communication & Mass Media

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Why is “design carefully” a concern for the PR professional when preparing presentations?

a. because people are visually oriented b. because bad design fails to communicate c. because PR pros have to know art as well as copy d. because PR professionals work in a superficial field

Communication & Mass Media

Reacting to negative stereotypes, newspaper editor Kathleen Rutledge banned any reference to sports team names or mascot nicknames that might be offensive to

A) Asians B) Latinos C) Native Americans D) African Americans

Communication & Mass Media

Alonzo was experiencing some internal noise as he prepared to

deliver his speech. Which of the following would Alonzo NOT have experienced? a. A headache b. Sweaty palm. c. Hearing the audience rustling papers before he begins speaking. d. A sore right knee e. Discomfort about the shirt he wore without a necktie

Communication & Mass Media

Nielsen (formerly Arbitron) is the major player in audience measurement

a. TRUE b. FALSE

Communication & Mass Media