Technology is a constant presence in our everyday lives. How will you make sure you use technology in an audience-centered way?
What will be an ideal response?
Students should discuss how they would use technology to help deliver their message. They should consider the six questions on pg. 68.
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Why is “design carefully” a concern for the PR professional when preparing presentations?
a. because people are visually oriented b. because bad design fails to communicate c. because PR pros have to know art as well as copy d. because PR professionals work in a superficial field
Reacting to negative stereotypes, newspaper editor Kathleen Rutledge banned any reference to sports team names or mascot nicknames that might be offensive to
A) Asians B) Latinos C) Native Americans D) African Americans
Alonzo was experiencing some internal noise as he prepared to
deliver his speech. Which of the following would Alonzo NOT have experienced? a. A headache b. Sweaty palm. c. Hearing the audience rustling papers before he begins speaking. d. A sore right knee e. Discomfort about the shirt he wore without a necktie
Nielsen (formerly Arbitron) is the major player in audience measurement
a. TRUE b. FALSE