When considering the best channel to use, all of the following are true with regard to larger firms except they
A. can use an extensive product mix as a competitive tool.
B. may be better able to negotiate better deals with vendors or other channel members.
C. may have more distribution centers.
D. may have the resources to develop their own sales force.
E. may be better suited to serve customers in a particular region.
Answer: E
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In the performing arts world, box office technology has remained virtually unchanged since the 1980s. Tessitura is trying to change that by tracking every patron transaction, including ticket purchases, fund-raising, volunteering, and gift shop purchases, in one database. The information can help symphonies, operas, and theaters develop customer profiles to tailor sales messages to specific individuals. Tessitura will allow arts groups to engage in
A. societal marketing. B. market mining. C. mainstream marketing. D. market aggregation. E. relationship marketing.
Today, companies are increasingly concerned about customer defection. There are three main steps a company can take to reduce the defection rate. Describe those three steps
What will be an ideal response?
Adaptive manufacturing combines ______.
A. lean manufacturing and agile manufacturing B. agile manufacturing and flexible manufacturing C. lean manufacturing, agile manufacturing, and flexible manufacturing D. flexible manufacturing with lean manufacturing
Customer satisfaction is an example of a quantitative performance measure
Indicate whether the statement is true or false