It is important for many firms to identify their heavy users because of the rule that 20 percent of heavy users account for ________ percent of the total demand.
Fill in the blank(s) with the appropriate word(s).
eighty
The 80/20 rule is a theory that suggests that 20 percent of heavy users account for 80 percent of the total demand.
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Which suppliers of funds bear the greatest risk and should therefore earn the greatest return?
a. Bondholders b. Suppliers c. General creditors such as banks d. Preferred shareholders e. Common shareholders
Leo is an active member of a Facebook fan page for his favorite cable series. There he can discuss episodes, respond to other fans’ ideas and theories, and express his satisfaction or dissatisfaction with plot turns. Leo is experiencing the benefits of ______.
a. the electronic tradition b. the First Media Age c. democratization d. new media
Marketers would be most likely to use a focus group in which stage of new product development?
A) idea generation B) problem recognition C) business analysis D) positioning strategy E) product adoption
When writing a message to express condolences, you should mention the loss tactfully, recognize the good qualities of the deceased, assure the receiver of your concern, offer assistance, and A) conclude on a reassuring note
B) tell the receiver to call you. C) focus on the future. D) request information on funeral arrangements.