If you do not have enough information about a source to provide a verbal footnote for it in your speech, you should not use it.

Answer the following statement true (T) or false (F)


True

Communication & Mass Media

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Stereotypes and proverbs are indicators of cultural myths

Indicate whether the statement is true or false

Communication & Mass Media

It is predicted that by 2020, one-third of all retail sales are expected to come from millennials, of whom 87% prefer to purchase products with a social or environmental benefit. What does this prediction foretell for the future of strategic PR and CSR initiatives?

What will be an ideal response?

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. In the early stages of a campaign, modifying objectives to accommodate budgets is not recommended. 2. Organizational executives prefer that objectives are fully developed before being asked to respond to them. 3. Overcoming a hesitancy of setting objectives is an important step toward creating campaigns that connect with larger organizational and communication goals. 4. Most campaigns are careful to track only outcome objectives to ensure consistency. 5. An outtake objective does not indicate how much behavior change occurs in a target audience.

Communication & Mass Media

A value conflict may be of such importance that the individuals involved cannot agree to disagree, and they dissolve their relationship

Indicate whether this statement is true or false.

Communication & Mass Media