Identify an example of a green practice.
A. Adopting the strategy of greenwashing
B. Adopting the strategy of planned obsolescence
C. Providing tangible and intangible benefits along with products to create value for consumers
D. Providing labeling to help consumers find out which products are the most environmentally friendly
Answer: D
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The primary reason companies develop a communications budget using the percentage of sales method is:
A) it tends to be more accurate than the other methods B) the budget tends to change with sales, so as sales increase there is more money available for communications C) money is available for unique marketing opportunities that arise D) it is simple to prepare
To test the merits of a firm's strategy and distinguish it as a winning strategy, which major question needs to be addressed?
A. Is the strategy resulting in the development of additional competitive capabilities? B. Does the strategy strike a good balance between maximizing shareholder wealth and maximizing customer satisfaction? C. Is the company's strategy ethical and socially responsible, and does it put enough emphasis on good product quality and good customer service? D. Is the strategy helping the company achieve a sustainable competitive advantage, and is it resulting in better company performance? E. Is the company putting too little emphasis on growth and profitability and too much emphasis on behaving in an ethical and socially responsible manner?
Substituting a new third party for one of the original parties is a novation
Indicate whether the statement is true or false
Hadley Homes, a building contractor and Wesley have a contract, which calls for Hadley to build a 4-bedroom house with the completion of it by June 15. If the house is not completed by that date, the contract calls for Hadley to pay $100 per day in damages. The $100 per day is:
A) punitive damages. B) nominal damages. C) liquidated damages. D) an illegal penalty.