In July 2001, the euro's value relative to the dollar was about €1.00 = $0.85. By November 2009, the euro had strengthened to €1.00 = $1.48
In February 2012, one euro was equal to $1.33 and in August 2015 €1.00 = $0.99 All other things being equal, if a European-based global company wants to preserve margins for goods exported to the U.S. market, the company should:
A) raise prices in dollars.
B) switch to cost-based pricing.
C) adopt a policy of market penetration pricing.
D) reduce prices in dollars.
E) use skimming pricing.
A
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The first step of an advertising management program is to:
A) review the role of advertising in the IMC effort B) select an in-house or external advertising agency C) develop an advertising campaign management strategy D) prepare a creative brief
Which of the following characterizes vending machines and door-to-door retailing?
A. added convenience and higher-than-conventional margins; but usually reduced assortment B. expanded assortment and service C. expanded assortment, reduced margins, and more information D. expanded assortment and/or reduced margins and service E. expanded assortment and service; and more information.
To determine the total value of a rights offering, the stockholder needs to know the following two pieces of information in addition to the number of rights issued, the:
A) subscription price and the number of rights needed to acquire a new share. B) current market price per share and the number of rights needed to acquire a new share. C) current market price per share and the standby fee. D) detachment date and the subscription price. E) the number of rights needed to acquire a new share and the number of shares currently owned.
It can be understood that Omar is a ________ manager.
Scenario: Luxe Slumber is a company that produces high-quality mattresses. Omar, the CEO, makes all the business deals for the company. He negotiates with suppliers and gets new customers and business for the company. Charles communicates his vision for the company and what he would like it to achieve to Ana, who lays out plans to make possible the execution of that vision. Ana delegates the work accordingly by communicating to the sales and production managers Omar's vision and what he requires of them. Irving, a floor manager, makes sure that the workers do their jobs at the required pace to meet the targets and goals of the company. A) strategic B) frontline C) tactical D) operations E) administrative