We call an audience that mostly agrees with our position or the topic ________, an audience

that is indifferent to the topic ________, and an audience that is opposed to our topic or
position ________.

Fill in the blanks with correct word


sympathetic; neutral; hostile

Communication & Mass Media

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In design terms, white space

a. Is a waste of money because you could use that space for copy or other visuals b. Is also known as “positive space” c. Can draw attention to the copy or visual elements d. Creates eye fatigue when reading ads

Communication & Mass Media

Pausing at appropriate places is a natural conversational skill, most people need no practice to pause

effectively. Indicate whether the statement is true or false

Communication & Mass Media

An explanation should supply only as many details as necessary for an audience to understand how something is doneor why it exists

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following questions would yield the least useful information about your audience?

a. ? What does your audience know about your topic? b. ? What is the history of your audience as a group? c. ? What does the audience think of themselves as a group? d. ? What does the audience think of you? e. ? What will be the program surrounding your speech?

Communication & Mass Media