Define motivation and personality and how they impact marketing.
What will be an ideal response?
Motivation is the energizing force that stimulates behavior to satisfy a need. Because consumer needs are the focus of the marketing concept, marketers try to arouse these needs. While motivation is the energizing force that makes consumer behavior purposeful, a consumer's personality guides and directs behavior. Personality refers to a person's consistent behaviors or responses to recurring situations, which are based on key traits that are inherited or formed at an early age. These traits are reflected in the products and brands a person buys.
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When an expense is incurred prior to the payment of cash for that expense, an adjustment that increases an expense account and decreases an asset is prepared
a. True b. False Indicate whether the statement is true or false
The management of Bonga Corporation is considering dropping product D74F. Data from the company's accounting system for this product for last year appear below:Sales$830,000Variable expenses$390,000Fixed manufacturing expenses$266,000Fixed selling and administrative expenses$232,000All fixed expenses of the company are fully allocated to products in the company's accounting system. Further investigation has revealed that $111,000 of the fixed manufacturing expenses and $103,000 of the fixed selling and administrative expenses are avoidable if product D74F is discontinued. According to the company's accounting system, what is the net operating income earned by product D74F? Include all costs in this calculation-whether relevant or not.
A. $58,000 B. ($58,000) C. ($440,000) D. $440,000
"Which do you like best-the flexible goggles or the rubber frame goggles?" This is an example of a(n) ________ close?
A. Continuous-agreement B. Alternative-choice C. Technology D. Assumptive E. Standing-room-only
A profit-volume graph differs from a cost-volume-profits graph in that a profit-volume graph displays only
A) costs associated with units produced B) operating income associated with expected sales C) revenues and costs associated with sales volume D) revenues expected at targeted sales levels E) all of these