Getting the business organized and registered is an example of ________ competency.
A. resource
B. industry-specific
C. opportunity
D. boundary
Answer: D
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After the analysis of a company's context is completed, the marketing department should examine the firm's target market and product positioning
Indicate whether the statement is true or false
Which of the following will decrease working capital?
a. collection of accounts receivable b. purchase of a new computer with cash c. payment of salaries payable d. purchase of merchandise on credit
Products should be designed to ensure ______.
A. long time between failures B. long time to repair C. long downtimes D. long develop times
Stephen, a senior salesperson of a software firm, is calling on an acquaintance, the CEO of a manufacturing firm. During the sales call, Stephen should most likely avoid:
A. summarizing the CEOs comments. B. mentioning his family life. C. making eye contact with the CEO. D. exhibiting knowledge of his product. E. invalidating the CEO's opinions.