As PR practitioners, we have the responsibility to conduct our research in the most ethical manner possible. Discuss three pitfalls we must avoid in our research and what we can do to ensure our research is ethical
What will be an ideal response?
In order for research to be useful and bring new insights, it
must be unbiased. The means researchers must be careful with sampling,
interviewer influence and distortion by respondents. Biased research can cause
practitioners to make wrong decisions as well as waste money. It is wise when
conducting research to become familiar with the codes of ethics that prevail in
the social research field. One such code is excerpted from the American
Educational Research Association's Ethical Standards. This code states very
clearly that participants are volunteers who have the right to withdraw from a
research study at any time.
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List one the ethical principles in communication outlined in the textbook. Give an example of this principle from your own experience?
What will be an ideal response?
To convince the members of your audience to alter their beliefs or behaviors on a speci?c issue
you should use persuasive appeals. Indicate whether the statement is true or false
Identify one advantage and one disadvantage of each of the listening preferences.
What will be an ideal response?
The way humans organize and structure time is called __________
a. Proxemics. b. Chronemics. c. Haptics. d. Paralinguistics.