Which of the following statements about marketing environment forces is correct?
A. ?They influence customers by affecting their lifestyles, standards of living, and preferences and needs for products.
B. ?They do not influence customers' reactions to a firm's marketing mix.
C. ?They fluctuate slowly and thereby create threats to a firm's marketing mix.
D. ?They never fluctuate quickly.
E. ?They do not influence the way a marketing manager performs certain marketing activities.
Answer: A
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