What is the social component of blogs?
A) Most bloggers know each other personally.
B) Blog content is typically created collectively by communities.
C) Most blogs contain click-through advertising messages.
D) Blog audiences usually use blogs to barter goods and services.
E) Audiences can interact with them by posting responses.
E
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Which verbal support de?nes, analyzes, or describes?
A) example B) comparison C) statistic D) explanation
According to brand asset valuator model, declining brands show ________
A) higher levels of esteem and knowledge than relevance, whereas both differentiation and energy are lower still B) high relevance—appropriateness of brand's appeal—a lower level of energy and differentiation, and even lower knowledge C) high levels on energy, differentiation, relevance, knowledge, and esteem D) higher levels of differentiation and energy than relevance, whereas both esteem and knowledge are lower still E) high knowledge—evidence of past performance—a lower level of esteem, and even lower relevance, energy, and differentiation
When the auditor used the audit procedure vouching she is primarily concerned with which of the following assertions?
a. Completeness. b. Existence. c. Authorization. d. Classification.
How are companies taking advantage of interactive technologies to tap consumers for message ideas and actual ads? What are the benefits and disadvantages of "do-it-yourself" advertising?
What will be an ideal response?