Consumer satisfaction
A. depends on consumers' level of expectation.
B. is the objective of all macro-marketing systems.
C. is easy to measure because it is a highly personal concept.
D. is a highly reliable standard for evaluating macro-marketing effectiveness.
E. None of these answers is correct.
Answer: A
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_____ is a form of advertising designed to enhance a company's image rather than promote a particular product
a. Institutional advertising b. Pioneering advertising c. Competitive advertising d. Comparative advertising
For purposes of annual budgeting, it is better to
A) express goals very broadly to allow for flexibility. B) ignore goals altogether and focus instead on savings. C) express income goals concretely and expense goals broadly; this usually assures adequate savings. D) express all goals concretely, which then reduces all goals to yearly consumption and savings targets.
UNI claims to hold the allegiance of approximately 15 million workers in 900 unions in 150 countries, representing employees in the following economic sectors EXCEPT:? A) medicine.? B) ?commerce
C) ?electricity. D) ?hair and beauty.
Customer feedback mechanisms are developed as part of which supply chain business process:
a. Customer relationship management process b. Knowledge management process c. Customer service management process d. Product development and commercialization process