Which of the following is an implication of high employee turnover in a company?
A. It results in a reduction in the company's intangible-resource stocks.
B. It results in greater immobility and heterogeneity of the company's resources.
C. It makes the source of the company's competitive advantage socially complex.
D. It makes the source of the company's competitive advantage causally ambiguous.
Answer: A
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In the context of the attitude curve in response to change, which of the following is a characteristic of the denial phase?
A. There is recognition that something must be done. B. Security and other needs are threatened, so overt defenses are employed. C. Dedication continues until a new change occurs. D. Unpleasant thoughts are ignored or dismissed in favor of more satisfying thoughts.
OrdOnline, a pure click company offering online auctioning, decides to launch a promotional program to increase its sales
To select a target market, the company identifies customers who have made at least three purchases and spent at least $150 in the past six months. Which of the following strategies is used here for targeting customers? A) viral marketing B) objective screening C) internal targeting D) catalog marketing E) RFM formula targeting
Which of the following would you use if you were tasked with reviewing company data in order to look for trends in sales, identify problems with elements of the marketing mix, and provide quick feedback to managers concerning proposed marketing plans?
A. ethnographic research B. competitive intelligence C. a behavioral targeting system D. a decision support system E. a demand analysis
If apparent authority is present, the principal is liable for even the unauthorized acts of the agent
Indicate whether the statement is true or false