The elements of the promotional mix include advertising, sales promotion, personal selling, and competitive advantage.
Answer the following statement true (T) or false (F)
False
The elements of the promotional mix include advertising, sales promotion, personal selling, and public relations.
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Which of the following best describes how corporate governance influences an organization?
a. To exert control over management. b. To hold management accountable for its actions. c. To exert control and require accountability for the resources entrusted to the organization. d. To exert control over the internal control environment.
Which of the following questions would the customer perspective of the balanced scorecard attempt to answer?
A) How does the company continue to improve and learn? B) How do customers view the company? C) Which business processes must the company excel in? D) How does the company create value for its stakeholders?
____________________ paper is a short-term note issued by a major corporation with excellent credit standing.
Fill in the blank(s) with the appropriate word(s).
By what date must the value of all noncash benefits be determined for the preceding year?
A) December 31 B) January 31 C) February 28 D) March 31