Identify the four predictive variables chosen by the profitability regression model used by La Quinta Inns. Identify some that were tested but not included in the final model
What will be an ideal response?
The variables are: 1. the price of the inn, 2. median income levels, 3 . the state population per inn, and 4. the location of nearby colleges. Some of those tested that did not have a large impact on profits include: the number of hotel rooms in the vicinity and their average room rates; local attractions such as office buildings and hospitals that drew potential customers to a 4-mile trade area; local population and unemployment rate; the number of inns in a region; and physical characteristics of the site, such as ease of access or sign visibility.
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What will be an ideal response?
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What will be an ideal response?
Which of the following statements is FALSE concerning claim messages?
a. Most claims are from people who believe they have a legitimate complaint. b. The way an adjuster handles the complaint determines to a large extent the goodwill of the company. c. Complainers are less likely to continue to do business with a company than those who do not complain. d. Businesses that resolve claims effectively will retain most of the complainers as repeat customers.