Tasty has a strong following due to teaching their audiences through videos about various recipes they can make at any occasion. What style are they using?

A. snarky
B. audience focused
C. educational
D. professional


C. educational

Communication & Mass Media

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Public relations is part of a broader discipline known as integrated marketing communications

Indicate whether this statement is true or false.

Communication & Mass Media

Analysis measurement of things such as message prominence and tone can be subject to which one of the following difficulties?

a. observer bias b. sample size c. media reporting d. message complexity

Communication & Mass Media

Identify the acronym TSA:

a. Time Spent Advertising b. Total Survey Area c. Total Stereo Announcements d. all of the above e. none of the above

Communication & Mass Media

Consider Deal and Kennedy'sCorporate Cultures: The Rites and Rituals of Corporate Lifeand Peters and Waterman'sIn Search of Excellence. Why were these books so popular in the business world?  Why were these books not embraced whole-heartedly by the academic community? 

What will be an ideal response?

Communication & Mass Media