Time, Inc. publishes all of the following magazines EXCEPT
A) Car & Driver.
B) Money.
C) People.
D) Sports Illustrated.
Answer: A
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Answer the following statements true (T) or false (F)
1.Surveys usually cost more and are slower than other types of research. 2.A disadvantage of survey is that results do not typically explain why respondents answered the way they did. 3.One disadvantage of surveys is customers’ unwillingness to participate in them. 4.Likert-type questions never end with a question mark. 5.Surveys give a good understanding of the “what” in the survey answers.
In addition to regular shipping options, an online retailer now also offers customers drop-shipping to different locker locations through metropolitan areas as one way to help reduce the company’s overall carbon footprint. This new shipping option represents which type of corporate social responsibility engagement?
a. corporate philanthropy b. corporate social marketing c. socially responsible business practices d. cause-related marketing
Which of the following does the text recommend as a way to release tension?
A. Inhale and exhale slowly. B. Arrive precisely one minute before your speech. C. Mentally prepare for a panic attack. D. Make a joke about your nervousness.
Why was Aristotelian thinking replaced by a more pragmatic approach in Communication Studies?
a. There was an increased interest in public persuasion. b. Aristotle’s approach is irrelevant in modern contexts. c. Communication scholars wanted to reach a broader audience. d. The study of rhetoric moved to focus solely on political speech.