The Janis and Feshbach studies concluded that you could create
greater attitude change by using _________ fear appeals in a message.
A. no
B. low
C. medium
D. strong
E. repeated
B
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Bar graphs are useful for showing
A) lists in columns. B) steps in a process. C) stages of decision making. D) proportions of a whole. E) comparison and contrast.
What is a gatekeeper? Why do PR professionals need to identify and work with gatekeepers?
What will be an ideal response?
The person responsible for the success of a public relations plan should ____________
A) communicate frequently with clients or supervisors B) evaluate the process only after it is completed and all the facts are available C) always make saving the client's/company's money the highest priority D) All of the above E) None of the above
In his speech on the importance of regular exercise, Aymil stated, "Taking the first step toward a healthier lifestyle requires three commitments: discipline, determination, and desire." In this statement, Aymil used
A. simile. B. antithesis. C. alliteration. D. repetition. E. metaphor.