Online commercials are significantly different from traditional television commercials.
Answer the following statement true (T) or false (F)
False
The equivalent of traditional television commercials, online commercials are appearing more often on the Net.
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Identify the elements of balance theory. Discuss possible interaction effects between unit relation and sentiment relation and how they can be applied to a marketing strategy
What will be an ideal response?
What is the main disadvantage of factorial designs?
A) They require an equal number of rows, columns, and treatment levels, which is sometimes problematic. B) They do not allow the researcher to examine interactions of the external variables with each other or with the independent variable. C) The researcher can control for only one external variable. D) The number of treatment combinations increases multiplicatively with an increase in the number of variables or levels.
When responding to a competitive proposal, how can a company be sure they are submitting what the audience wants?
A) By utilizing information in the RFP B) By meeting with the audience to determine need C) By meeting with competitors to see what they are including D) By responding with a proposal developed based on past experience E) By developing a proposal that includes the lowest cost possible for the audience
List the four tools that managers can use to guide their design of the service process
What will be an ideal response?