If the customer is aware of the problem and the salesperson sells a product that can solve the problem, the salesperson should:
A) recommend another source
B) ask more probing questions
C) end the sales call and ask for a future meeting
D) recommend the solution immediately
E) define the problem and recommend multiple options
D
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The EPA has mandated that, in order to reduce local pollution, your printing plant switch from oil-based to water-based inks. This will require entirely new printing presses and a new printing plate technology
After carefully searching through numerous manufacturers' equipment descriptions and gathering opinions from all relevant parties related to the work, the printing plant's buying center will be ready to make this ________ purchase. A) modified rebuy B) new task C) straight rebuy D) straight task E) situational analysis
What is a less structured format than an MIS that is interactive and enables managers to gain instant access to information?
a. the Internet b. a decision support system (DSS) c. Internet Protocol (IP) d. Transmission Control Protocol (TCP) e. a database
The definition of a product-market includes a product type, while the definition of a generic market does not include a product type.
Answer the following statement true (T) or false (F)
An order getter is responsible for selling products to new customers and increasing sales to present customers. Thus, he/she is responsible for:
A. taking orders. B. promoting products. C. maintaining long-term relationships with current customers. D. creative selling. E. missionary selling.