A study that looks whether press coverage of massive tax cuts made audiences talk more about government deficits would be an example of which of the following?

A. agenda setting
B. uses and gratifications theory
C. social learning
D. spiral of silence


A. agenda setting

Communication & Mass Media

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An important element of the creative problem-solving process is to be judgmental of ideas

True False

Communication & Mass Media

A person who wears a crucifix around his or her neck is probably communicating his or her ________ identity.

A. religious B. ethnic C. national D. class

Communication & Mass Media

The two researchers who played the most significant role in the technical development of television were:

a. David Sarnoff and William Paley. b. Lee de Forest and Edward R. Murrow. c. Vladimir Zworykin and Philo Farnsworth. d. Lee de Forest and David Sarnoff.

Communication & Mass Media

What is premature closure?

a. to stop the video recorder too soon b. to experience closure within the frame without projecting into off-screen space for the gestalt c. to apply closure too quickly d. to apply psychological closure before considering the vector structure and the magnetism of the frame e. to finish the show before the scheduled time

Communication & Mass Media