Which of the following is the correct formula for determining profit margin?
a. current assets divided by current liabilities
b. net profits minus cost of goods sold
c. expenses divided by total revenue
d. net profits divided by revenues
d. net profits divided by revenues
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________, a key stakeholder, is responsible for shaping the overall mission or goals of an organization
A) A customer B) An employee C) A shareholder D) The management
In marketing, advertisements or salespeople can activate a consumer's purchase decision process by
A. creating a sense of fear or guilt. B. manipulating a customer's want into a need. C. shifting the consumer's focus from internal search to external search. D. showing the shortcomings of competing (or currently owned) products. E. promising product attributes that exceed the actual product potential.
Which of the following is a fatal mistake entrepreneurs can make when doing their venture concept reality check research?
a. Talking to too many target customers b. Failing to talk to that magic number of 100 customers c. Failing to gain target customer insight with regard to the go-to-market aspects of the venture d. Failing to talk to all competitors
Commercial landlords are generally responsible for maintenance of common areas
Indicate whether the statement is true or false