Develop strategies for giving effective, constructive feedback When providing effective feedback, you should __________.
A. criticize the person
B. speak in generalities
C. focus on what can be changed
D. provide comments only regarding the weaknesses
E. all of these choices
Answer: C
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By which process is information provided to the intended audiences in various forms?
a) Message exposure b) Attitude change c) Behavior change d) Message acceptance
No matter what your topic, be sure ________
A) it is not too broad B) it is within your time limits C) it is entertaining D) your are interested in it E) A and B
Answer the following statement(s) true (T) or false (F)
1. The PESO model can be customized to varying PR situations and needs. 2. PESO paid media does not include paid advertising 3. Earned media is one of the most common associations with public relations professionals and the industry as a whole. 4. When a consumer posts a review of a product, that posting is typically considered to be owned media. 5. An organization’s owned media cannot be edited by its customers
________ is defined as the belief that communication creates, sustains, and alters relationships and the social world.
A) Interpretive approach B) Humanistic approach C) Constitutive approach D) Nonassertive approach