Good captions are interpretive and ______________
a. complex
b. informative
c. abstract
d. cryptic
b
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Direct marketing in the broadcast industry involves
A. ambient advertising and aerial advertising. B. add-on marketing. C. public relations and supplementary promotions. D. direct-response advertising and support advertising. E. a one-step direct-marketing approach to sales.
The forecasting section of a marketing plan draws on data analysis rather than subjective judgment
Indicate whether the statement is true or false
Naoyuki is a surgical technologist at a hospital. His job involves helping out during surgeries. Among other things, he hands supplies to surgeons and surgeons’ assistants, holds retractors and other instruments, and performs various tasks requested by the surgeon. An individual bonus plan would not work for Naoyuki because of which disadvantage of individual incentives?
A. Many jobs have no direct output. B. Individual incentives may motivate undesirable employee behaviors. C. The record-keeping burden needed for individual incentives is high. D. Individual incentives may not fit organizational culture.
Common fixed expenses are the fixed costs that are not traceable to the segments and would remain even if one of the segments was eliminated
Indicate whether the statement is true or false