A standardized marketing mix involves ________
A) adopting the strategy that best fits a given target market
B) consistently using the communication and distribution channels that entail the lowest costs
C) adjusting the product to suit market preferences
D) changing the features of the product to accommodate the host country
E) changing only the communication message to suit the different target markets
B
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Resorts that specialize in massage and aromatherapy look to target health-conscious people. Hence, they place advertisements in health and fitness magazines. Which criterion for evaluating a market segment is seen in the example?
A. Substantial B. Reachable C. Actionable D. Profitable E. Identifiable
Marketing can influence consumers' perceptions of a product's utility
Indicate whether the statement is true or false
Purchasing power is measured by comparing income to the relative cost of a standard set of goods and services in different geographic areas, usually referred to as the cost of living
Indicate whether the statement is true or false a. True b. False
What are contact efficiencies?
A. The idea that adding an intermediary reduces the number of transactions in a market B. The idea that the Internet reduces costs of distribution C. The notion that intermediaries offer core competencies in logistics and distribution D. The efficiencies that arise from intrabrand competition E. The efficiencies gained when a company disintermediates its channel