What two criteria must be met for information to be considered relevant to decision making?
For information to be relevant, it must relate to future costs, revenues, or uses of resources and it must differ among alternatives.
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Which of the following is true of on-air tests?
A. They do not enable firms to identify weak commercials. B. They typically require a laboratory setting to measure effectiveness. C. They work well only under controlled, artificial environments. D. They often include a single-source ad research. E. They do not possess the disadvantages associated with field testing.
Flores Fashions promotes its clothing by emphasizing the durability and quality of the fabrics it uses. The company has positioned its brand based on ________
A) product benefits B) product attributes C) beliefs and values D) market share E) brand loyalty
Closing revenue and expense accounts at the end of the accounting period serves to make the revenue and expense accounts ready for use in the next period.
Answer the following statement true (T) or false (F)
The main goal of a sales presentation is to:
A. ensure that the approach is positive. B. help in closing the sale. C. reduce customer objections. D. provide information to the prospect. E. make a long lasting impression on the prospects.