Typically, the rate of return on ________ exceeds the rate of return on ________
A) long-term bonds; short-term bonds.
B) government bonds; similar maturity corporate bonds.
C) short-term bonds; long-term bonds.
D) marketable securities; common stock.
A
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When an investor purchases sufficient common stock to gain significant influence over the investee, what is the proper accounting treatment of any excess of cost over book value acquired?
a. The excess remains in the asset account until the investment is sold. b. The excess is immediately charged to expense in the period in which the investment is made. c. The excess is amortized over the period of time that is reasonable in light of the underlying cause of the excess. d. The excess is charged to retained earnings at the time the investor resells the common stock.
You're writing a sales message to entice potential customers to join your gym. Telling your audience that the first 50 responders will get a free one-week trial period at your gym ________
A) makes it difficult for your audience to act B) is an example of social proof C) creates a sense of desire through perceived scarcity D) shows how you meet their scheduling needs E) overstimulates your audience by telling them too much too soon
Discuss the general strategies for selecting target markets
What will be an ideal response?
Which of the following statements about searching for a job online is least accurate?
A) Searching for a job online has completely replaced traditional methods. B) Many online job listings are outdated and fail to produce leads. C) Applicants must be careful with the information they post on big job boards to avoid identity theft. D) Corporate recruiters say that the big job boards bring a flood of candidates, many of whom are not suited for the listed jobs.