What are two key factors for any public relations practitioner to consider when defining opportunities for a public relations campaign?
a. organizational mission and its audiences
b. organizational structure and its business model
c. outside regulations and legal requirements
d. the organization’s status as for-profit or non-profit
b. organizational structure and its business model
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Which of the following is a salient feature of the unexamined identity stage of minority identity development?
A. An individual has a secure sense of identity and wants to eliminate all forms of injustice including oppression aimed at his or her own group. B. An individual's ideas about identity may come from his or her parents or friends-if they have any interest in ethnicity. C. An individual realizes that racism and other forms of oppression occur but tries to redirect his or her anger in more positive ways. D. An individual has a strong sense of his or her own group identity and an appreciation for other cultural groups.
If you were the CEO of Exxon at the time of the Alaskan oil spill, what might you have done differently?
What will be an ideal response?
What is the sum of several scene times called?
a. shot time b. running time c. sequence time d. segment time e. story time
Elton snapped at a waitress when she delivered the wrong entrée. He attributed this negative behavior to the waitress’s mistake, an external cause, rather than to his own personality. This is an example of _____
a. overattribution b. cognitive representation c. labeling d. self-serving bias