The communication role of _______________ is one that involves representing and communicating an organization’s goals within and to its environment, as well as acquiring necessary information from the outside.
a. Interlocker
b. Boundary spanner
c. Environmentalist
d. Representative
b. Boundary spanner
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Which of the following types of products requires a marketing approach that emphasizes less on specialized information and more on image?
A) high-tech products B) high-touch products C) agricultural products D) unsought products
Information obtained prior to the issuance of the current period's financial statements of a company indicates that it is probable that, at the date of the financial statements, a liability will be incurred for obligations related to product warranties on products sold during the current period. During the past three years, product warranty costs have been approximately 1 1/2 percent of annual
sales revenue. An estimated loss contingency should be a. neither accrued nor disclosed in the financial statements. b. recognized as an appropriation of retained earnings. c. accrued in the accounts and reported in the financial statements. d. disclosed in the financial statements but not accrued.
Bennett's Platinum Rule states:
a. do unto others as you would have them do unto you. b. do unto others as they would have done unto them. c. do unto others before they do unto you. d. he who holds the gold makes the rules.
Pablo has purchased several items from a gadget store. As the storekeeper bills the items, Pablo realizes that he does not have enough money in his bank account to make the payment. In these circumstances, Pablo can use his _____, which would allow him to make the purchase now and clear the balance later.
A. debit card B. loyalty card C. fleet card D. credit card