Which document is included with a shipment sent to a customer?
a. sales invoice
b. stock release form
c. packing slip
d. shipping notice
C
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Yuri, the marketing director of Make It Move, is considering developing a promotional campaign for a new fitness program. The fitness industry is already filled with strong competitors. Before initiating the campaign, then, Yuri will need to assess his competitors' strengths, weaknesses, and likely reactions to his firm's
A. core competencies. B. customer satisfaction reviews. C. corporate partners. D. just-in-time processes. E. promotional activities.
Many firms use ________ to evaluate data in an attempt to forecast unknown future events.
A. market segmentation B. psychographics C. clustering techniques D. selective exposure E. predictive analytics
Because the advertising, sales, and sales promotion managers all have similar outlooks and experiences, they usually work together very well to develop the right promotion blend.
Answer the following statement true (T) or false (F)
The overlap that occurs when the same people see an ad twice is referred as
A. duplicated reach. B. program rating. C. unduplicated reach. D. coverage. E. frequency.