Issuing equity automatically hurts existing shareholders
Indicate whether the statement is true or false
FALSE
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Which of the following is NOT an advantage of decentralization?
A) provides training B) frees top management time C) works to achieve goal congruence D) supports the use of expert knowledge
A successful business is most likely to view its marketing department as ________
A) the accumulator of customer data B) the link between customers and the business C) the creator of all promotions D) an external shareholder E) a sales-oriented group
Which of the following is typically true during the introduction stage of the product life cycle?
A) Personal selling is the primary promotional tool in the consumer market. B) The pull strategy is implemented more frequently than the push strategy. C) Publicity is not effective. D) Sales promotion may be used to encourage trial. E) Sales promotion is more successful than advertising.
_____________ currencies can move against one another quickly and in large swings.
Fill in the blank(s) with the appropriate word(s).