Which one of these channels for learning information is the strongest?

A. auditory
B. physical activity
C. visual


Answer: B

Communication & Mass Media

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The television show __________ received 178 million text messages in 2009

Fill in the blank with correct word

Communication & Mass Media

A Super Taco customer becomes ill after eating a burrito tainted with e-coli. Super Taco pays the customer’s medical bills and gives the customer $500 in food vouchers. Based on Benoit’s typology, what is Super Taco trying to accomplish?

a. reduce the offensive act b. evade responsibility c. deny any responsibility d. reduce the accuser’s credibility

Communication & Mass Media

Campaigns should adhere to which one of the following guidelines regarding media use?

a. Choose a mix of media according to organizational goals and audiences. b. Select one medium as the primary medium for the campaign and use others for secondary communications. c. Communicate through one traditional and one digital medium only. d. Select communications media according to audience preferences.

Communication & Mass Media

In dialectic terms, effective groups balance task dimensions with

a) conformity dimensions. b) cohesion dimensions. c) structure dimensions. d) intercultural dimensions. e) social dimensions.

Communication & Mass Media