The agent's goal or reason for acting in a particular way is called their _________

A. purpose
B. agency
C. scene
D. act


A

Communication & Mass Media

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This is a psychological phenomenon suggesting that if we're positively influenced by a single trait, look, or action of a person, company or organization, we will be positively influenced by all of that person's, company's, or organization's actions and b

A) relational dialectics B) halo effect C) shadowing D) bandwagon effect E) uncertainty reduction

Communication & Mass Media

According to Roper Reports, _____ percent of the population drive public opinion and consumer trends

A) 1–3 B) 10–12 C) 27–29 D) 40–42 E) 55–57

Communication & Mass Media

The standards we use to distinguish right from wrong, or good from bad, are our __________

a. principles b. philosophies c. ethics d. values e. axioms

Communication & Mass Media

Which of the following is not a function of public relations?

a) Promotion b) Media relations c) Lobbying d) They all are functions of public relations.

Communication & Mass Media