Which of the following would have helped BP America manage the PR aspect of the Deepwater Horizon crisis better?
a. correcting inaccuracies in the media
b. using Facebook to answer questions
c. posting accurate information on Twitter
d. having a stronger social media presence
d. having a stronger social media presence
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Answer the following statements true (T) or false (F)
1. You should follow-up on your email pitch hourly until you get a response from the editor. 2. The news release is the most common media relations tool. 3. Searchable terms are not to be embedded into news releases because the search engines cannot see them. 4. A social responsibility report is an example of a controlled publication.
PR allows an organization complete control over the message delivered to the public
Indicate whether this statement is true or false.
What are the most effective methods for assessing learning outcomes?
a. Quantitative assessments b. Qualitative assessments c. Triangulation d. All of the above
Reasoning is simply explaining ideas and listing the reasons around your main points.
Answer the following statement true (T) or false (F)