The rivalry between Dell, Hewlett-Packard, Gateway, Compaq, and Apple forces all the players to undertake all of the following except:
A) develop new products.
B) improve existing products.
C) lower costs and prices.
D) develop new technologies.
E) change the rules of engagement.
E
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In the cash payments journal, a check mark is used in the Post Reference column to indicate the amount has been posted to the accounts payable account in the general ledger
Indicate whether the statement is true or false
How might a marketer benefit most from using PRIZM?
What will be an ideal response?
What is a concern customers have about participating in communities built around products?
A) Companies should be offering more free products to online users. B) Companies sometimes sell consumers' personal information to third-party marketers. C) Companies build communities around products that no one really needs. D) Consumers often have to watch advertisements before they can log into online communities. E) Companies may be tempted to create phony citizen marketers.
Minor saw an advertisement in a local newspaper that read: "Try a new X-Acto Electric Knife in your own home on approval for five days. No obligation to buy. Fill out the coupon and mail it in today." Minor mailed in the coupon and received the knife. She liked the knife and kept it past the approval period. Title and risk of loss legally passed to Minor
a. when she mailed the coupon to the seller. b. when the knife was delivered to her home. c. when she kept the knife beyond the five-day period. d. at no time, because approval was never given.