Which of the following could not be offered in a Kickstarter campaign?
a. free product or product sample
b. participation in a cash award raffle
c. presale delivery of the product or service
d. free tickets to a play
b. participation in a cash award raffle
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When a trademark has become representative of a broad type of products as opposed to being descriptive of a particular brand, the trademark has become ________ and the holder has lost the right to enforce the mark against competitors.
Fill in the blank(s) with the appropriate word(s).
Explain giving examples as to why "Jurisdiction" plays an important role in global marketing?
What will be an ideal response?
What is the difference between a seminar and a conference?
What will be an ideal response?
Market testing of a new product can take a long time, and this can result in ________.
A. online guerrilla tactics by competitors that will disrupt the sales cycle of the product B. customers forming negative opinions about the product C. the company losing the excitement of a new product D. the product becoming obsolete by the time it reaches the target market E. competitors being able to develop marketing strategies to counter a product launch