Which of the following is a cultural icon?
A. an artifact
B. a special symbol that tends to be idolized in a culture
C. an object less widely recognized
D. an ordinary object
B. a special symbol that tends to be idolized in a culture
You might also like to view...
Organizational communication can best be described as
a. the process through which organizations create and shape events. b. interpersonal communication in an organization. c. formal communication systems in organizations. d. informal and formal communication systems in organizations.
Most people talk at a rate of _________ words a minute
Fill in the blank(s) with the appropriate word(s).
A strong, effective ______ should communicate an organization’s purpose and values.
A. logo B. slogan C. tagline D. brand
To commemorate an anniversary, a marketer for Bell Labs will give a speech on three scientific achievements by Alexander Graham Bell. Which pattern should she use?
a. spatial b. who? what? where? when? and why? c. pro-and-con d. topical