What does the speaker do in the discovery phase of selecting a topic?
a. identify general topic areas
b. articulate a thesis statement
c. articulate a specific purpose statement
d. consider ideas for presentation aids
a
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In a study by Zimbardo (1977), he found that more than 40% of people considered themselves
to be presently shy. Indicate whether the statement is true or false
Vince, a PR professional, has been hired by Rialto Theatres to develop a PR campaign. As part of his research, Vince attends movies at different Rialto locations and times to gain an understanding of what consumers encounter and how they behave. Which research method is Vince using?
a. focus group observation b. participant observation c. content analysis d. in-person survey
This is the audience-measurement company that calls the new digital infrastructure “the infinite dial.”
A. Nielsen B. C.E. Hooper C. Reuters D. all of these E. none of these
Historically, magazine revenue has been dependent upon
A) advertising sales. B) circulation and distribution. C) sales to readers and space sales to advertisers. D) subscriptions and newsstand sales.