A _____ is a legal term indicating the owner's exclusive right to use a brand name or other identifying mark.
A. trademark
B. patent
C. brand
D. private brand
E. right of warranty
Answer: A
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Which of the following would constitute a copyright violation?
A) manufacturing and selling illegal videocassette copies of "Spiderman 2" B) manufacturing and selling illegal copies of Levi "501" jeans C) printing and selling illegal copies of Harry Potter books D) A, B, and C are copyright violations. E) A and B are copyright violations.
What are the three levels at which marketing activities occur in an organization?
a. Radical, disruptive, and incremental b. Corporate, departmental, and individual c. Competitive, customer, and corporate d. Strategic, functional, and tactical e. Product, price, promotion, distribution
Late majority customers are tolerant of products or services being offered as only one or two
variants. Indicate whether the statement is true or false
Local tweaking of marketing strategies is necessary to move local customers up the global brand's loyalty pyramid.
a. True b. False