Because others will be skeptical of lending their support to the coalition, a founder needs to give early partners enough to "make it worth their while."
Answer the following statement true (T) or false (F)
True
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Who usually authorizes a purchase requisition?
a. the supervisor of the requisitioning department b. the purchasing manager c. a purchasing agent d. a customer
Rolaids and Tums, antacids normally used as antidotes for heartburn, are now promoted as calcium supplements for women. Which of the following categories of new product development best describes this announcement?
A) classically innovative products B) new category entries C) line extensions D) repositionings
The hallmark of an optimal brand portfolio is ________
A) the ability of each brand to maximize equity in combination with all the other brands in it B) the ability of each brand to maximize its individual equity in isolation C) maximum brand overlap D) the eventual reduction of brand differentiation to create a unified brand appearance E) maximum internal competition within the firm
Demographic characteristics, geographic characteristics, economic factors, sociocultural factors, and political and legal factors all help a company ________
A) determine a market's potential B) determine a country's degree of globalization C) evaluate its marketing objectives D) evaluate its value delivery network E) determine a country's income distribution