The marketing challenge for the brand manager using a Facebook Page is to post and create content that will generate the best response. This goal can be accomplished by all of the following EXCEPT:
A. learning users' passions.
B. letting users guide content.
C. posting Instagram videos (ads, b-roll) on the left side of the Facebook Page.
D. using familiar imagery and messaging, but adding a twist.
E. updating content regularly to keep it fresh.
Answer: C
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When BMW Motorcycles first began targeting some advertisements toward females, the impact was minimal at first, but after some time passed began to have an impact on inquiries by females and later on sales revenue. This illustrates the concept of:
A) impact of communication goals on sales revenues B) threshold effects C) sales-response function curve D) carryover effect
Par value
a. is the monetary value assigned per share in the corporate charter b. represents what a share of stock is worth c. represents the original selling price for a share of stock d. is established for a share of stock after it is issued
Which of the following gives the reader some context and may point to a conclusion offered in the section?
A) Heading B) Subheading C) Major heading D) Descriptive heading E) Informative heading
Meggie's Fitness Center received $800 from a customer in advance for a one-year membership in the fitness center. The entry that would be made to record the fee receipt is
A) Unearned Revenue 800Cash 800 B) Cash 800 Unearned Revenue 800 C) Unearned Revenue 800 Revenue 800 D) Revenue 800 Unearned Revenue 800