Case Study Krusteaz--What made the Krusteaz campaign a two-way communication?

a. It involved both paid and earned media
b. It involved interactions between Krusteaz and its consumers
c. It earned a high number of shares on Facebook
d. It gained coverage in both entertainment and news media


b. It involved interactions between Krusteaz and its consumers

Communication & Mass Media

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Media news coverage shapes what we think about, but high-principled journalism should never try to tell us how we should think about it

Indicate whether this statement is true or false.

Communication & Mass Media

Compare and contrast the goals of a persuasive speech with the goals of an informative speech. Provide

examples to support your answer. What will be an ideal response?

Communication & Mass Media

According to Jamieson, television audiences expect good _____

from speakers. A.) supporting statistics B.) logic C.) looks D.) stories E.) adaptation

Communication & Mass Media

According to the Impact / Money box, “U.S. Mass Media Industries Annual Income 1987– Today,” print industries did best in:

a. the 1970s. b. the 1980s. c. the 1990s. d. 2000–2009.

Communication & Mass Media