A series of pre-booked, one-on-one interviews from a fixed location via satellite with a series of television journalists is called

television journalists is called
A) desk-side briefings.
B) a satellite media tour.
C) a pre-packaged pitch.
D) an up-close-and-personal.
E) none of the above.


Answer: B

Communication & Mass Media

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According to the two-step flow model, we are motivated less by the media and more by people we know personally and respect. These contacts are known as

A) opinion leaders. B) researchers. C) cumulative contacts. D) network effectors.

Communication & Mass Media

Two important goals for any speech are

A) a clear message and positive ethos. B) logical logos and positive pathos. C) knowledge of theory and effective practice. D) a clear purpose and an extemporaneous delivery. E) effective preparation and low anxiety.

Communication & Mass Media

The theory that claims that television promotes a worldview that is inaccurate but that viewers nonetheless assume reflects real life is the

A. uses and gratifications theory B. attribution theory C. cultivation theory D. critical theory E. agenda-setting theory.

Communication & Mass Media

Tucker and Sophie have been roommates for two months. Although they feel quite close, they still find themselves in conflict sometimes. For instance, Tucker has accused Sophie of revealing personal information about him. Sophie, however, felt that Tucker didn't clearly say that the information should be kept private. This episode represents the ________ concept of Communication Privacy Management Theory.

A. boundary turbulence B. boundary ambiguity C. boundary permeability D. boundary ownership

Communication & Mass Media